In honor of Arab Heritage Month, Toni Breidinger, NASCAR's First Female Arab Driver, is partnering with global beauty brand, Huda Beauty, for her track debut at General Tire 200 at Talladega Speedway on April 24, 2021. Breidinger will be driving the Huda Beauty 02 Chevrolet SS for Young's Motorsports. Intentionally showcasing Arab-owned brands for her track debut and her 3rd series start in NASCAR's ARCA Menards series; Toni pays homage to her and Huda’s Middle Eastern roots and American upbringing in celebration of Arab Heritage Month.
Toni will be working closely with Huda Kattan, Founder and Chairwoman of Huda Beauty, to shine a light on the importance of cultural representation and women’s empowerment. Huda Beauty’s ethos and Breidinger’s personal values are a perfectly aligned marriage of inclusion, diversity, and the importance of breaking barriers. This partnership comes at a particularly important time when consumers and audiences are asking for diverse stories, voices, and representation in all areas of their lives. This partnership serves as inspiration for all women worldwide to continue chasing aspirations despite adversity.
Kattan’s passion to support Breidinger is fueled by similar experiences endured on her own journey in creating Huda Beauty as a young Arab American woman. Breidinger and Kattan are true testimonies that the only limits are the ones we accept; pushing for your dreams is possible when women support one another.
Known for disrupting and democratizing the beauty industry, Huda Beauty is proud to announce that this is the first sponsorship of its kind for the brand.
“Toni Breidinger is a badass woman setting an incredible example for people around the world. I am in awe of her accomplishments and so excited to watch her grow and continue to break barriers. Her efforts and successes are second to none and I couldn’t be prouder to support her during this incredible moment in her career and in her life. She is a walking representation of what our brand, Huda Beauty, stands for: Passion and Purpose. It was a no-brainer for us to want to support her on this day – she is an absolute rock star! We’re rooting for you big time, Toni.” Huda Kattan
“Huda was a big inspiration to me growing up. When I was younger, I used to sit in my room and pretend to make YouTube videos just like her and it feels like a full-circle moment now that I get to work alongside her. I am beyond honored to continue to tell the story of the importance of inclusivity and diversity through our work together.” – Toni Breidinger
Arab-owned jewelry company VibeSzn will also be joining Toni for race day in honor of her successes to date.
Tune into General Tire 200 at Talladega Speedway on Saturday April 24, 2021 at 1:00pm on FOX Sports.
About Toni Breidinger
Toni Breidinger, recording holding first-ever Arabic female for NASCAR, continues to pave the way for young girls of all ethnicities and backgrounds in male-dominated sports. Toni currently drives No. #02 SS Chevrolet for Young’s Motorsports in ARCA and at just 21 years old holds 19 USAC wins; an all-time record high for any female driver. Her career has been filled with historical moments and in 2018 she joined the Venturini Motorsports team, where she debuted Top 10. Currently, a vast social media following of over 1 million followers has made her one of the most powerful in NASCAR on social media. Her success has not gone unnoticed with brands such as Head and Shoulders, Sunny D, Kim Kardashian’s SKIMS, Tory Burch, Sparco, and Bell Helmets calling to work with the “next Danica Patrick.” Media has followed suit, and Toni can be seen on Today Show, Ellen, and in Paper Magazine, Flaunt Magazine, and ESPN, to name a few.
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Download hi res of photo: photo credit – Brett Erickson
About Huda Beauty
Launched by award-winning beauty blogger turned business mogul Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the #1 Beauty Instagram account in the world with over a 48million followers and is currently ranked the 66th most-followed account on Instagram. Huda launched Huda Beauty into Sephora in the Dubai Mall in 2013 with a collection of false eyelashes and has since expanded the range to include a vast array of lip, eye, and cheek products. The brand has since had several record-breaking launches globally, with products now available worldwide at retailers including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Beauty continues to expand across Europe, Asia, and the US where the brand is regularly ranked number one against competitors.